O2’s new app Priority Moments launched this week, to rave reviews. The problem was, many of these reviews were from O2 employees, posted before the app went live. Justin Schamotta from Choose looks at the dangers of dabbling in the dark side of online reputation management…
Keeping customers is often more lucrative than couting new ones- and email is an effective tool to achieve this. Kara Trivunovic, Senior Director of Strategic Services, StrongMail looks at how businesses can adopt lifecycle marketing to improve subscriber engagement and campaign performance.
AVG Technologies has launched MultiMi, a dashboard for consumers to manage files, e-mail, social media and cloud contentfrom a single platform.
The British Retail Consortium this week revealed that mobile retail searches are up 216 % on last year. Simon Walker of Stibo Systems argues why retailers can’t ignore mobile commerce any more.
The best shopping deals are found online according to 80% of people, new research from Shopping.com has revealed.
SupersonicAds, an in-game advertising platform using virtual currency, is announcing its first institutional funding round of $4.2 million (£2.6M) led by Greylock Partners.
Information management firm Ixxus has launched of its Social Content Platform for users of the Alfresco Enterprise Content Management (ECM) system.
The UK’s corporate giants are finally signing up to Twitter and Facebook after years of wariness, according to the latest findings of The Social Media Leaders tracking study by The Group.
Digital technologies have rapidly become a key part of modern life- but the pace of change has left many consumers struggling to adapt. In a new series of articles, Bearing Point has identified five key ‘paradoxes’ to the way in which digital consumers should be handled. First, Sarah-Jayne Williams, Director at consultancy BearingPoint, looks at … [Read more…]
This week saw Publicis acquire a majority stake in pure-play social media agency Big Fuel based in New York. Keith Hunt, Results International managing partner, looks at the growing trend for big advertising groups investing in social media…