Communications consultancy Hotwire has launched an enhanced global affiliate network incorporating Active PR (Middle East), East Side Consulting (Eastern Europe), Influencer PR (China), Nordic PR (The Nordics), Rice Communications (SE Asia) and Six Degrees PR (India).
Mobile network operators (MNOs) must explore means of addressing data delivery costs and inefficiencies in base station operations if their networks are to remain economically viable, a new report from Juniper Research has found.
Blackberry phone maker Research in Motion is cooperating with UK police following the riots in UK, and is facing threats from a hacking group as a result.
The governing body for Internet domain names, ICANN, is freeing up the internet naming system, opening applications to a raft of new geographic, generic and branded domain extensions. Stuart Durham, EMEA Sales Director at Melbourne IT Digital Brand Services takes a look at what .brand domains mean for businesses.
Ever run an online display advertising campaign and been nervous about the audience? You’re not alone. Online media planning has the scope to target brilliantly, but too few agencies apply enough of the right techniques to ensure this happens all the times, resulting in under-performing campaigns and web ads not delivering the real ROI they … [Read more…]
Online retail spending in the US reached $37.5 billion for the quarter, up 14 percent versus year ago, according to new research.
Many people consider predictive behavioural targeting to be nothing more than a tool to increase click through and conversion rates. However, this does not factor in its true potential. In fact it would be a shame and incorrect if this continued to be the only value that was associated with predictive behavioural targeting campaigns. Karim … [Read more…]
The world wide web may have given businesses easy access to a huge audience and the opportunity to remedy customer complaints in public but it’s also increased pressure on firms to react quickly without losing the personal touch, according to a recent roundtable debate.
Facebook has seen a month-by-month decline of 3.58% in user visits, but still accounts for over half of all social media traffic in the UK, according to new data from Hitwise.
July was a good month for Microsoft in the UK search market, but was not so strong for the market leader Google, according to new research.