Editor, Author at Netimperative

Guest comment: Is there such a thing as ‘over automation’?

January 24, 2019

Mike Cockfield, CEO at Khaos Control Solutions discusses how a unified business management solution/ ERP will enable you to take your business to the next level. He explores how an efficient application combined with the benefits of automation and real-time visibility can give you back the clarity and control your business needs, not remove it.

Are ‘shadow profiles’ real? Report warns avoiding social media ‘not enough to protect privacy’

January 24, 2019

Scientists have discovered it’s possible to create a 95% accurate profile of non-users on social media using their friends’ data, leading to so-called ‘shadow profiles’.

Social media stars and celebs pledge to be more transparent over paid posts

January 24, 2019

A group of high-profile celebrity influencers celebrities have agreed to more clearly state when they have been paid or received free gifts to promote products online.

Amazon ahead of Google and Apple as World’s most valuable brand

January 23, 2019

Amazon is still in the top position as the world’s most valuable brand following 25% growth to US$187.9 billion, with Apple and Google placed second and third, according to a new report.

Traditional TV advertising value ‘will collapse by 2023’- report

January 23, 2019

A new report warns there will be not one but two collapses in traditional TV advertising in the coming years, as cord-cutters turn away from subscription bundles.

Poor website UX is damaging a quarter of B2B commerce

January 23, 2019

Forget product availability or price point, it’s poor website usability that is losing valuable trade for ecommerce businesses.

WhatsApp fights fake news with message forwarding restrictions

January 22, 2019

WhatsApp is limiting the number of times a message can be forwarded on in a bid to combat the spread of fake news.

Google forced to pay €50m GDPR fine by French data regulator

January 22, 2019

Google has been served with a €50m (£44.1m) fine by the French data regulator for breaching the EU’s rules on consumer data protection, representing the largest fine yet under GDPR.

IAB UK shakes up team with first ever marketing and partnerships heads

January 22, 2019

IAB UK has employed Rachel Arch as its first Head of Partnerships and Tom Stevens as its first Head of Marketing, signalling a shift in approach for the online advertising industry body.

The state of mobile in 2019: App spend ‘worth double box office market’

January 22, 2019

In 2019, app App Store consumer spend will surpass $120bn, double the size of the global box office market, according to new research.