Social media ‘pinboard’ Pinterest is on the rise, and this campaign from Kotex is a fine example of how brands can use the popular social media Pinboard to boost their followers and create a lasting brand impact. Find out why it’s our viral of the week below….
Veribo, a new service to help individuals and businesses protect and manage their reputations online, has been launched by Ehud Furman, former European MD of shopping.com.
Thorntons has launched an outdoor campaign letting smartphone users scan a QR code and buy an Easter egg for 1p.
PayPoint.net has launched the PayPoint.net Community – a new one-stop resource where readers can read about and get support on the latest payment trends.
Social media ‘pinboard’ Pinterest has soared in popularity this year, but the firm is yet to set a clear monetisation strategy. Gary Angel, President at Semphonic, suggests that with the kind of personal data that a site like Pinterest can gather, their greatest potential is to help other sites perform more effective targeted advertising by … [Read more…]
Brands are getting an average 46% more engagement with Facebook’s new Timeline profile, according to new research. But closer inspection indicates that status updates may actually be losing engagement.
Yahoo could be set to begin laying off thousands of employees as early as this week, as the Internet giant’s new chief executive finalises a major new strategy for the internet firm.
Rich media boosts site visits three times more than standard banners, with additional video creative boosting visits even more, according to new research.
At the end of 2011, US comedian Louis C.K. cut out TV networks and video sharing sites by selling his latest comedy special online direct to fans. This case study shows how he made $1m from the venture in just 1 month (and then gave half of the revenue away).
When it comes to handling client campaigns, many agencies do not consider adhering to payment card safety guidelines as part of their responsibility. However, Mark Stephens, Head of Sales, NetBenefit, believes that those that do can gain a real competitive advantage…