Fords runs reality TV series on Yahoo to promote Green Car
Ford is launching an online reality TV show in partnership with Yahoo in the US.
Author: Editor
Right to reply: Will Facebook ads turn off Instagram users?
Facebook’s most recent acquisition has been the biggest tech story in the past week, and the backlash from Instagram users has already begun. Rupert Staines, UK MD of RadiumOne, takes a look at what the deal will mean for the photo sharing app, and how Facebook can assuage customer fears over advertising and privacy breaches.
Pinterest now third most popular social network in US
Pinterest has become the third most visited social network in the US, overtaking LinkedIn, according to new data.
Right to reply: Why did Facebook pay so much for Instagram?
Facebook has paid $1 billion to acquire Instagram. Since its launch in October 2010 on the Apple AppStore, Instagram has proven highly addictive, especially to younger demographics, growing to upwards of 30 million users, and over a billion photos uploaded. Mark Little, principal analyst at Ovum considers why Facebook would want to pay so much … [Read more…]
Guest comment: Brands missing out on Smart TV
The rise of smart TVs provides advertisers with a platform that combines the targeting power of the web ads with the of high-impact of TV commercials. But what is the best way to reach consumers in this emerging medium? Bruno Pereira, Director & Co-Founder, TV App Agency takes a look at why brands are missing … [Read more…]
AOL sells patents to Microsoft for $1bn
AOL is to sell more than 800 technology patents and related applications to Microsoft for about $1.06bn, as the embattled online giant looks to return cash to investors.
Who will Facebook buy next? Paddy Power serves up the odds
Betting firm Paddy Power has opened the betting on Facebook’s next acquisition following the social networks purchase of photo-sharing app Instagram.
Citizen journalism – Latin America takes the lead
Attitudes to user-generated content differ around the world, with Latin America leading the world for ‘citizen journalism’, according to new research.
Scotland debuts ‘Lets Get Paid’ IT scheme for students
Government funded body e-Placement Scotland is calling for employers and students to get behind a new initiative: ‘Let’s Get Paid’. The initiative aims to promote the importance of offering paid work experience for computing and IT students in Scotland.
Facebook buys Instagram for $1bn
Facebook has bought Instagram for a massive $1bn (£629m). The popular photo-sharing smartphone app crossed its tipping point last year. Learning from the experience of the sluggish response to Twitter, Facebook has acted in a way that’s fast, determined and retains its leadership in photosharing.