Rupert Murdoch ‘not fit’ to lead News Corp. say MPs
Rupert Murdoch “is not a fit person to exercise the stewardship of a major international company”, MPs have said.
Author: Editor
Nikon first brand in Europe to use Vibrant In-Image ads
Nikon Coolpix is the first brand in Europe to implement an online advertising campaign using Vibrant Image, the newly launched in-image ad format from contextual marketing technology provider Vibrant.
Google boosts search ads with video version of AdWords
Google has launched a video version of its AdWords search system, aimed at small businesses that want to utilise the video medium but can’t afford TV commercial slots.
UK ISPs ordered to block The Pirate Bay
Internet providers in the UK have been forced to stop their users accessing The Pirate Bay file sharing site.
Right to reply: Google spoiled the fun
The affiliate marketing sector has had it tough in the past few years, but with the rise of social recommendations, they may have a new army of allies in their quest to drive consumers onto their commission-paying sites. Dan Pearce, director of Have You Seen, looks at how affiliate marketers need to adapt to these … [Read more…]
Connected TV trends: Brits ‘receptive to interactive ads on smart TVs’
As connected TVs start to go on sale, new research reveals that 68% of viewers noticed the ad placements and 1 in 3 of those clicked through.
Right to reply: Brits spend a quarter of money online
A survey from Worldpay showed that Britons spend a quarter of their money online and one in six Britons do their shopping on a smartphone. Adam Stewart at Rakuten’s Play.com argues that whilst e-commerce is growing rapidly, a multichannel approach remains important.
Tremor Video launches Video ad platform in the UK
Tremor Video, a network for online video marketing on the Internet, has launched VideoHub, its video advertising analytics platform, in the UK.
Yandex claims Google is ‘shutting out rivals’
The co-founder of Russia’s Yandex search engine has claimed Google is ‘semi-open’, criticising its Android smartphone platform and Chrome web browser.
Young, Mobile and Growing: The State of US Hispanic Consumers
More than 52 million strong and representing the majority of population growth over the next five years, Latinos have become prominent in all aspects of American life. A growing, evolving population, Latinos are a fundamental component to future business success, with a buying power of $1 trillion in 2010 that is projected to grow 50 … [Read more…]