Digital is becoming key to driving luxury sales, with consultancy McKinsey finding that about 15% of luxury sales are directly driven by digital (€25bn). In addition, 20% of in store sales directly influenced by digital (€34bn). Mark Haviland, MD of Rakuten LinkShare UK, explains why online shopping is no longer just a realm for bargain … [Read more…]
Pinterest has been one of the dotcom success stories of 2012, growing in popularity across the US and Europe. This video, from MDG Advertising, details the social site’s demographics, growth, and potential to drive abundant traffic to company websites.
Microsoft’s next version of its Internet Explorer browser will come with do-not-track already turned on, in a move that has sparked criticism from the online advertising industry.
As the controversial EU cookie law came into effect last weekend, Channel 4 managed to communicate the idea of collecting user data as part of a positive brand message, with a little help from comedian Alan Carr. See how they did it here…
This weekend the UK will celebrate the Queen’s Diamond Jubilee, with bunting, concert tickets and cake topping the party planning lists, according to new data on the top UK search terms.
Sony has decided to keep an optical drive for Blu-Rays in its next console, following reports that it was considering a download-only option that would rely heavily on the web.
Digital formats have now overtaken physical music sales in the UK, with downloads accounting for 55.5% of total industry revenues of £155.8m in Q1, according to new data.
Location-based social network Foursquare has teamed up with American Express to launch a range of voucher-free offers in the UK, following a similar campaign in the US last year.
The Royal Mint is set for one of the busiest marketing periods in its 1,000-year history and has appointed DC Storm to monitor its offline and online activity during the Diamond Jubilee and London 2012 Olympic events.
As web-connected TVs start to go mainstream, how can content providers and advertisers capitalise on the new medium while keeping their costs down? Bruno Periera, Director & Co-Founder, TV App Agency, takes a closer look.