Pub giant Mitchells & Butlers begins digital push
Mitchells & Butlers, the UK’s biggest restaurant and pub group which owns the All Bar One, Toby Carvery, Harvester and O’Neills chains amongst others, has hired digital strategy agency Underwired.
Author: Editor
In-app video ad tool connects advertisers and developers
Adap.tv’s online video advertising technology is being used by ad network Appatyze to connect hundreds of advertisers with inventory generated by Facebook developers.
Online advertising campaign generates increased donations for Christian Aid
International development charity, Christian Aid has seen a significant increase in donations and support following an online advertising campaign in the run up to Christian Aid Week earlier this year.
iPhone 5 and iPad Mini ‘unveiled Sept 12th’ as video leaked
Apple is set to unveil its much-anticipated iPhone 5 and iPad Mini on September 12th and will be in the shops nine days later, according to a news report.
iPhone 5 and iPad Mini 'unveiled Sept 12th' as video leaked
Apple is set to unveil its much-anticipated iPhone 5 and iPad Mini on September 12th and will be in the shops nine days later, according to a news report.
Zuckerberg dampens Facebook smartphone rumours
Facebook CEO Mark Zuckerberg said his company does not plan to create a Facebook-branded smartphone during a conference call with financial analysts and reporters this week.
Olympic fever hits Britain- opening ceremony searchers flock to Facebook
Nearly one in ten (9%) of all consumers searching for the Olympics opening ceremony went direct to Facebook, making it the main beneficiary of all the searches on the night the London 2012 games began, according to new research.
Global ecommerce trends- How online shopping varies around the world
Brits, Americans and Germans beat Monday blues with e-tail therapy; Brazilians most likely to shop online at work, while the French soothe stresses of childcare with some internet shopping, according to new research looking into online shopping trends around the world.
Branding clampdown hands non-sponsors Olympic-sized marketing boost
LOCOG’s attempts to protect sponsors could be diverting attention to their fiercest rivals, data from global information services company Experian shows.
Right to reply: Facebook ad revenue growth dip shows limitations
With Facebook results having been described as disappointing (advertising revenue growth dropping by eight per cent) and its shares plummeting, Rupert Staines, managing director of RadiumOne explains why he thinks Facebook is facing a tough challenge, the change in attitudes of brands and what he believes Facebook’s role should be in the world of online … [Read more…]