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Author: Editor

Pirate Bay founder arrested

September 3, 2012

Gottfrid Svartholm, founder of filesharing site The Pirate Bay, has been arrested in Phnom Penh, Cambodia.

Uncategorized content, Facebook, games, media, music

Amazon launches Groupon rival in Europe

September 3, 2012

Amazon is launching its Groupon rival, AmazonLocal, across Europe, as the online retail giant looks to cash-in on the growing daily deals market.

Uncategorized Amazon, Android, apps, email, Europe

Amazon snubs Google Maps for Nokia in new Kindle Fire

September 3, 2012

Online retailer Amazon has partnered with Nokia to provide mapping services for its new Kindle Fire, representing a significant snub to Google.

Uncategorized Amazon, Android, Apple, apps, games

Case study: Louis Vuitton explains ‘The Art of Packing’

September 3, 2012

This interactive ad from Louis Vuitton makes smart use of the brand’s luxury image, targeting high-end shoppers ahead of the holiday season. But why was it developed in Flash, alienating affluent iPhone and iPad users? This case study looks at the pros and cons of the fashion brands latest foray into digital marketing.

Uncategorized brands, digital marketing, iPad, marketing, Travel

7 Tips for Mastering Mobile Advertising

September 3, 2012

Mobile advertising looks set to soar, but how can brands capitalise on this fast moving and highly personal medium? Inbar Chap, Deputy CEO at DSNR, offers a 7-step guide to mobile advertising best practices.

Uncategorized advertising, Android, brands, content, Facebook

Facebook offers email and phone number ad targeting

August 31, 2012

Facebook is launching a new ad targeting tool that uses email addresses, phone numbers and game and app developers’ user IDs to larger advertisers.

Uncategorized apps, email, Facebook, marketing, Privacy

Twitter offers ad targeting based on user interests

August 31, 2012

Twitter has launched interest-based ad targeting for Promoted Tweets and Promoted Accounts campaigns letting brands target micro-bloggers based on like-minded groups of followers and their friends.

Uncategorized brands, content, Twitter

Facebook and fitness apps- a social success story?

August 31, 2012

Facebook is touting the success of a number of fitness apps, including Nike, as social networkers go digital to track and map their work out sessions.

Uncategorized Android, apps, content, Facebook, Maps

Obama crashes Reddit after hosting Q&A

August 31, 2012

US President Barack Obama fronted a surprise ‘Ask Me Anything’ chat with the public on Reddit this week, as he gears up for his re-election campaign. The move sparked a flood of traffic that crashed the popular bulletin board site.

Uncategorized Travel, Twitter

Obama crashes Reddit after hosting Q&A

August 31, 2012

US President Barack Obama fronted a surprise ‘Ask Me Anything’ chat with the public on Reddit this week, as he gears up for his re-election campaign. The move sparked a flood of traffic that crashed the popular bulletin board site.

Uncategorized Travel, Twitter
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