Dutch premium beer brand Grolsch has worked with LBi to launch a revamped global web presence grolsch.com, a Facebook hub aimed at joining up Grolsch’s digital and social content designed for sharing across multiple platforms.
Ad exchange La Place Media has launched in Paris this week, linking advertisers to premium online audiences on major national publications such as Amaury Médias, FigaroMedias, Lagardère Publicité and TF1 Publicité.
Mercedes-Benz Fashion Week in New York has a new portal offering YouTube content for publishers.
Another video allegedly showing a working model of the forthcoming iPhone5 has surfaced, ahead of its official launch expected next week.
The IDs of around one million iPhone and iPad users has been leaked online by a group on hackers associated with the ‘Anonymous’ movement of online political activists. The data was allegedly stolen from an FBI laptop, which if proved true, could be a major embarrassment to the US intelligence service.
The BBC has updated its iPhone and iPad app, allowing mobile downloads as an alternative to streaming for the first time.
This 17 minute video from LEGO provides a prime example of how a brand can engage users with long-form online content, rather than 30 second TV commercials. See why its our video viral of the week below…
Tesco has bought digital book platform provider Mobcast as it looks to strengthen its digital entertainment offer.
RadiumOne has launched its Via.Me social media sharing platform for Android.
Samsung may be the latest multinational to break digital marketing regulations by trying to manipulate blogger reviews in social media marketing through secret payments to bloggers. Positive ratings and reviews have a big impact on sales, but many brands are forgetting both regulations and common sense.