AdInsight tracks which publishers drive quality phone calls
AdInsight is set to launch a new ‘pay-per-call’ affiliate network for called ‘Performance’, which will provide phone call analytics for advertisers, networks and publishers.
Author: Editor
Facebook tests ‘Want’ button with retailers
Facebook is testing its long-rumoured ‘Want’ button, a retail-friendly accompaniment to the ‘Like’ button that could help the social network boost revenue through sales commissions and ads.
Facebook tests 'Want' button with retailers
Facebook is testing its long-rumoured ‘Want’ button, a retail-friendly accompaniment to the ‘Like’ button that could help the social network boost revenue through sales commissions and ads.
Guest comment: What every marketer needs to know about big data
‘Big data’ has become the marketing buzzword of 2012. As more and more information about the world is stored digitally, some collections of data that are invaluable for marketers are simply too big for a company to process and analyse by conventional means. Jim Sterne, founder of the eMetrics Summit and president of the Digital … [Read more…]
Email marketing trends: Timing is critical
The arrival time of email campaigns affects performance, with 80% of marketers seeing an uplift in open rates at and response at a particular time of day, according to new research.
AOL debuts gaming destination site games.com
AOL has launched a multi-platform gaming platform ‘games.com’ for mobile and desktop PC users alike.
Facebook jacket hugs owner after each ‘like’
Students in the US have designed a jacket that gives the owner a cuddle every time they get a ‘like’ on Facebook.
Harvester runs mobile voucher campaign for iPhone users
UK restaurant chain Harvester has signed up as one of the first UK advertisers to distribute mobile vouchers using Apple Passbook.
‘Meteoric rise in mobile’ pushes UK digital ad spend up nearly 13%
UK advertising on the internet and mobiles increased 12.6% year compared to the same period last year, accounting for £2.59bn in the first half of 2012, according to the Internet Advertising Bureau.
EE to charge 4G customers extra £5 per month?
EE, the new mobile network set up by Orange and T-Mobile, is planning to charge customers about £5 per month on top of current contract costs to connect to its 4G network, according to a news report.