Editor, Author at Netimperative

Ecommerce analytics: Weetabix and HiPP sign up to e.fundamentals

March 7, 2019

Major FMCG brands Weetabix and HiPP Organic have signed up to ecommerce analytics provider e.fundamentals to help drive sales of their products through retailers’ websites.

Linking data and success: Companies failing to back up objectives with stats

March 6, 2019

The majority of customer data strategies do not support the achievement of key business objectives, according to new research.

Nuance tool unites AI and human customer service

March 6, 2019

Nuance Communications has announced a new technology bundle, used to enhance customer experiences by uniting human agents and artificial intelligence.

Tech a ‘headache’ not a help for marketers- report

March 6, 2019

More than three quarters (77%) of marketers in the UK feel that technology has made it harder, not easier, to personalise experiences for customers, new research by Acquia finds.‏

Guest comment: Does ‘Digital’ really exist?

March 6, 2019

Companies shouldn’t just jump on any digital improvement, but seek to enhance their customer experience with the right ones. All improvements- digital or not- must start and end with the customer in mind. Peter Tetlow, Client Solutions Director, Ventrica details why digitalisation isn’t the solution that will make a company stand out from the crowd; … [Read more…]

UK ad industry outlines 5 step plan to rebuild trust

March 6, 2019

Trust in advertising has from around 50% favourable in the early ’90s to just 25% in 2018. A new report from the Advertising Association outlined the key problems and new actions that can be taken to reverse the trend.

Bing ads and Samsung launch 3D Search ads

March 6, 2019

Advertising platform Bing Ads has unveiled a new 3D ad format, created to support the release of the Samsung Galaxy S10 handset, presented exclusively when searching on Bing.

Kantar Marketplace goes live: Online store for customised market research

March 6, 2019

Kantar has launched a new platform that lets brands buy custom surveys and market research.

Volvo unveils large scale autonomous bus in Singapore

March 6, 2019

Volvo has completed testing of an automated bus service in Singapore with plans for a large scale public rollout.

Pinterest launches ‘Catalogs’ and extra shopping ad inventory

March 4, 2019

Pinterest is introducing new tools and features to help Pinners find the best products and services for their unique tastes and preferences.