Editor, Author at Netimperative

Salmon rebrands as Wunderman Thompson Commerce

March 11, 2019

Ecommerce marketing firm Salmon be taking on the Wunderman Thompson Commerce name, which will bring together Salmon and its other Wunderman Commerce sister companies.

Two-thirds of small businesses use social media to monitor online reputation

March 11, 2019

A small business’s online reputation impacts its overall success, which is why 88% of small businesses monitor their online reputation at least quarterly. Two-thirds of small businesses (66%) use social media to accomplish this task.

‘F The Stereotype’: Women in the UK lead world as content creators

March 8, 2019

To mark International Women’s Day, YouTube is celebrating the brilliant women who create inspiring, educational content which make the platform what it is today.

Smartphones, speedy experiences and happy customers: why mobile speed matters

March 8, 2019

72% of internet users will access the web solely via their smartphones by 2025.Alessandra Alari, head of search and digital user experience, Google UK, looks at why this matters.

The Queen makes her first Instagram post

March 8, 2019

The Queen has posted her first message on Instagram at a new Science Museum exhibition in London.

Amazon closes all pop up shops ahead of major supermarket rollout

March 7, 2019

Amazon will close all its retail pop-up stores by the end of April, but will also open dozens of new grocery outlets, a precursor to moves which could see it build as many as 3,000 Amazon Go outlets, the company announced.

Shopping with intent: How online identification can finally reveal your customers’ digital desires

March 7, 2019

Robert Massa, General Manager EMEA, BounceX discusses how having greater granularity will help brands fulfil its customer demand for personalised experiences and help individualise their marketing approach across a range of channels and devices.

LinkedIn’s ad focuses on role of community in job hunt

March 7, 2019

LinkedIn has revealed the latest iteration of its integrated marketing campaign, “In It Together”, which focuses on how LinkedIn’s diverse community of professionals help each other to find the right job.

PubMatic launches OpenBid programmatic platform for app developers

March 7, 2019

PubMatic has launched OpenBid, a programmatic platform that provides app publishers and developers with a marketplace.

Your round? Young’s pubs launches app payments (with option to split tab)

March 7, 2019

App developer Pepper HQ has worked with mobile payments service provider Judopay to produce an “online-offline” solution for Young’s, one of the largest pub chains in the UK.