Twitter hashtag disaster: Susan Boyle trends for all the wrong reasons
Singer and former Britain’s Got Talent contestant Susan Boyle unknowingly invited the general public to her ‘Bum Party’ via Twitter after a PR hashtag malfunction.
Author: Editor
Facebook introduces ‘bank-style’ security to tackle cyber fraud
Facebook has begun to move its North American users to HTTPS connections, which are more secure than HTTP connections, the previously default. The Internet protocol is commonly used by banks and other security sensitive websites.
Google…what happened to us? Clothes retailer laments 70% drop in search traffic (video)
US-based online retailer Big Tall Direct has accused Google of favouring ad dollars from large businesses over relevancy, after the firm saw a 70% decrease in search traffic in the past year.
Mobile ads ‘more effective than TV and web in key metrics’
Mobile ads are much more effective than broadcast or conventional digital ads on a number of key metrics, such as brand recall and purchase intent, according to new research.
British high street becomes ‘show room’ for online and mobile shopping
One in three Brits use the high street just to window-shop, using mobile phones to compare prices, save details for buying online at home or make purchases, according to new research.
115 million visits to online retail sites predicted for Cyber Monday
The third of December will be the busiest online shopping day pre-Christmas, with UK consumers forecast to spend 375 million hours shopping online in December 2012, according to new research.
Is customer service the new marketing? Third of online Brits share experience online
Almost a third (32%) of all web users in the UK are sharing their customer service experiences – whether good and bad – online through social media and blogs, according to new research.
Right to reply: Snoox signals rise of social media recommendations
A new social media website based around recommendations, called Snoox, has launched, available online and as a Facebook app this week. The point of Snoox is to encourage us to follow the advice of our friends instead of complete strangers. But Steve Hurn, CEO at Cloud-based social commerce company Reevoo asks: should we put our … [Read more…]
Video virals of the year: Stockholm ‘iPad magic’ gets 3 million views
As 2012 comes to a close, we look back at some of the biggest video viral marketing campaigns of the year. This week, we look at the ‘iPad magic’ created to promote Stockholm as a business centre.
Video virals of the year: Stockholm ‘iPad magic' gets 3 million views
As 2012 comes to a close, we look back at some of the biggest video viral marketing campaigns of the year. This week, we look at the ‘iPad magic’ created to promote Stockholm as a business centre.