Xbox reveals 37% engagement with ‘Nuads’ video format
Microsoft has unveiled the engagement results of its NUads interactive video poll format, indicating that more than a third of viewers engaged with the ads when prompted.
Author: Editor
Right to reply: Online now vital for retail sales growth
Figures from the British Retail Consortium have highlighted a boom in online spending for Christmas 2012.But without the 17% rise in website sales for goods other than food, spending would have fallen. Mark Haviland, MD of CPA network Rakuten LinkShare looks at the growing importance of ecommerce for the UK economy.
Mumsnet ramps up email marketing with eCircle
Popular UK parenting website Mumsnet has appointed eCircle to handle its eCRM campaign.
Guest comment: Facebook gifts- The gift that could keep on giving
Facebook is currently trialling its latest innovation, Facebook Gifts, which will allow individuals to buy physical gifts on the platform to be delivered to their friends. This innovation is set to be a real boost for Facebook and may serve to convince brands and retailers to commit to the overall concept of F-commerce. Richard Britton, … [Read more…]
Right to reply: Returned Christmas gifts show need for better online tools
According to a report from Credit Suisse, up to 40% of clothing and between 5% and 10% of electrical goods bought online are returned in January. Heikki Haldre, founder and chief executive of virtual fitting room provider Fits.me, argues that returns are only part of a bigger issue: the increasing complexity of calculating the profitability … [Read more…]
Case Study: Coca-Cola uses mobile and social to get Olympic gold
Coca-Cola launched its largest digital effort ever this year with its “Move to the Beat” campaign for the Summer Olympics across 100 countries. M&C Saatchi Sport and Entertainment talks through its year-long campaign for Coca-Cola, designed to bring teens closer to the London 2012 Games. This case study looks at a campaign which generated in112 … [Read more…]
Apple App Store hits 40bn downloads
Consumers have downloaded more than 40 billion apps from the Apple App Store in just over four years, with almost half of them happening during 2012, according to new figures.
Top advertising tips: Moving display marketing forward in 2013
Online video advertising and rich media has boomed in recent years, but what are the key display marketing trends to prepare for this year? Gustav Mellentin, CEO at Adform, looks at why video and social will be big drivers in online display advertising campaigns in 2013.
Self driving cars- The future of travel? (Infographic)
Last year saw Google get a license to test a self driving car in the US, and several manufacturers are working on a similar concept. This infographic from InsuranceQuotes.com peeks into the future of self-driving cars…
‘Fake war’ on Wikipedia deleted after five years
In a stark warning to fact-checkers everywhere, a Wikipedia article detailing a 17th century war between Portugal and India has been deleted after being debunked as an elaborate hoax.