2 Comments

  1. Good note Heikke.
    All bodes well for Fits.me .
    With return rates blending at c.50%, fashion retailers across the spectrum must now evaluate all the metrics of their online business.
    Whilst Fits.me tools will make a positive difference, to really reverse the return-rate trajectory, we have to keep eyes firmly on the bottom line whilst chasing top-line growth.
    Whilst we’re chasing top line growth to hit aggressive investor-led targets, we push harder:
    Free and subscription shipping is the number one offender. Not only do these offers erode margin, but encourage returns with the ‘I’ve got nothing to lose’ mentality.
    Cash back affiliates are not far behind the number 1 offender slot. Combined with free shipping and lengthy returns periods, cash back sites are fuelling purchase and return ‘customers’.
    2013 = Lets be sensible = Bottom line growth.
    Then add a bit of Fits.me for some valuable basis point returns-rate-reduction.

  2. Good note Heikke.
    All bodes well for Fits.me .
    With return rates blending at c.50%, fashion retailers across the spectrum must now evaluate all the metrics of their online business.
    Whilst Fits.me tools will make a positive difference, to really reverse the return-rate trajectory, we have to keep eyes firmly on the bottom line whilst chasing top-line growth.
    Whilst we’re chasing top line growth to hit aggressive investor-led targets, we push harder:
    Free and subscription shipping is the number one offender. Not only do these offers erode margin, but encourage returns with the ‘I’ve got nothing to lose’ mentality.
    Cash back affiliates are not far behind the number 1 offender slot. Combined with free shipping and lengthy returns periods, cash back sites are fuelling purchase and return ‘customers’.
    2013 = Lets be sensible = Bottom line growth.
    Then add a bit of Fits.me for some valuable basis point returns-rate-reduction.

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