Adap.tv debuts ‘Certified Viewability’ metric for video ads
Adap.tv has launched Certified Viewability, a tool that ndependently verifies the viewability of video ads in real-time and blocks impressions that do not appear to the user.
Author: Editor
Affiliate marketing can get ‘£11 return for every pound spent’- IAB
Affiliate marketing is generating £11 in sales for every pound spent for brands, according to a new report from the IAB.
Affiliate marketing can get '£11 return for every pound spent’- IAB
Affiliate marketing is generating £11 in sales for every pound spent for brands, according to a new report from the IAB.
Google settles France tax dispute with €60m pledge
Google has agreed to pay €60m to help French publishers, as part of a settlement over a long-running tax dispute in the country.
Ofcom could use older mobile airwaves to boost 4G
Ofcom is considering proposals to use parts of the radio spectrum currently used for older mobile services to run 4G, in a bid boost high-speed mobile access in the UK.
Mystery Sony event sparks PS4 console rumours
Sony is to host its first PlayStation event in 2 years, sparking rumours that the Japanese consumer electronics giant is preparing to unveil the successor to its PS3 games console.
Jessops goes online-only retailer after BBC Dragon steps in
Photo retailer Jessops looks set to continue as an online-only brand, following the acquisition of its brand and other assets from a group of buyers including one of the stars of BBC’s Dragon’s Den.
Weborama debuts behavioural analysis tool for publishers
Weborama has launched an audience behavioural analysis tool for publishers, letting clients boost their targeted advertising through a one-stop interface.
Crowd-sourcing tool eYeka Pulse lets public suggest ideas to brand marketers
Consumer co-creation platform eYeka has launch PULSE, an online tool that lets consumers suggest new marketing or product ideas to brands in no more than 140 characters.
Shopping companion Stuffster tracks online price drops
A new shopping site Stuffster has launched, letting consumers track items and alerts them when the price drops to what they want to pay.