Interflora hires Croud for digital marketing push
Interflora has appointed Croud to manage the florists search, social, mobile and display campaigns as part of a new digital push.
Author: Editor
Tesco tests online video service ‘Club Card TV’
Tesco is testing a new TV and film streaming service called Clubcard TV.
AOL buys technology review site Gdgt
AOL has bought technology product review site gdgt, as the internet media firm looks to expand its content offerings and shopping data.
Case study: P&O email videos get 950% increase in bookings
P&O’s recent “Grand Event” campaign used dynamic content into their email marketing for the first time, with some extremely strong results. This case study, from Experian CheetahMail, illustrates how P&O a 950% increase in bookings and 679% boost in revenue (as compared to previous email campaign without a video).
Case study: P&O email videos get 950% increase in bookings
P&O’s recent “Grand Event” campaign used dynamic content into their email marketing for the first time, with some extremely strong results. This case study, from Experian CheetahMail, illustrates how P&O a 950% increase in bookings and 679% boost in revenue (as compared to previous email campaign without a video).
Department store websites see 9% increase in convenience-seeking festive fashion shoppers
Department store websites are increasingly popular with fashion-conscious consumers preparing for the festive season reveals the latest Kantar Media Compete Seasonal Shopper Insights.
Twitter becomes shopping platform? American Express sells deals via hashtags
Twitter has partnered with America Express to launch a new service that lets users buy products if they use a special hashtag within their tweets.
Google ‘pays Apple $1bn to be default search’
Google will start paying Apple up to $1 billion a year for the right to the be default search engine on iPhones, iPads and the iPod touch, according to a news report.
Viral of the week: McDonald’s app tracks origin of food
Amid growing uncertainty about the origin of mass-produced food, this timely McDonald’s app turns users’ iPhone’s into an ingredient tracker. See why it’s our viral of the week below…
Viral of the week: McDonald's app tracks origin of food
Amid growing uncertainty about the origin of mass-produced food, this timely McDonald’s app turns users’ iPhone’s into an ingredient tracker. See why it’s our viral of the week below…