2 in 5 web users ‘unaware that Google Adwords are adverts’
Up to 40% of web users are unaware that the Google Ads above their search results are paid-for advertisements, according to new research.
Author: Editor
Tablet ownership ‘to quadruple by 2017’- Forrester
Tablet ownership in Western Europe is set to quadruple in the next five years as the percentage of online consumers to own a tablet increases from 14% in 2012 to 55% in 2017, according to new research.
Global social shopping trends: Third of Brits ‘recommend products via social media’
UK confidence in social shopping is up 11%, with a third of Brits confessing they’ve recommended a product on social media, according to a new study.
Guest comment: ‘The New Complexity’- The rise of connected devices
This year at MWC we are seeing the market being shaken up with the emergence of new connected and converged devices, giving rise to a shift that Olof Schybergson, CEO of service design consultancy, Fjord calls ‘the new complexity.’
SEO mystery: Interflora vanishes from Google search after Valentine’s promotion
Interflora has disappeared from the front page of Google’s natural search results, fuelling speculation that the florist has breached the search engine’s guidelines.
SEO mystery: Interflora vanishes from Google search after Valentine's promotion
Interflora has disappeared from the front page of Google’s natural search results, fuelling speculation that the florist has breached the search engine’s guidelines.
Spotify helps UK music industry turn first profit in 15 years
Streaming services such as Spotify and YouTube have given the UK industry its first increase in profits recorded in 15 years, according to new reports.
Ford adds Spotfiy to car radios
Ford has struck a deal with Spotify that will see the car maker bring streaming music to its dashboard radios.
Gaming as content (and some brands that got the hang of it)
Gaming has evolved from a ‘nerdy’ pastime into mainstream culture, from apps and consoles to Foursquare and augmented reality. In turn, brands are wising up to the deep engagement gaming can bring over video, display or text-based ads. This white paper from Say Media looks at the opportunities of ‘gamification’ and looks at 3 brands … [Read more…]
Customer data trends: Brands making progress in “winning hearts and data”- DMA
Consumer willingness to share information with brands has rocketed in the past 18 months, according to new research from the DMA.