As new technologies are showcased at CES in Vegas, the biggest fad right now is for wearable devices that measure some sort of detail about you, and log it. Adrian Moxley, CMO and co-founder at visual classification company WeSEE looks at how wearables will redefine how consumers view and interact with the world around them. … [Read more…]
Businesses’ poor service levels are being laid bare for all to see by firms who ‘switch off’ social media. These companies are risking their reputation by not joining conversations about their brands and using the networks to their full potential, according to a panel of social experts at a recent roundtable debate.
Sony has unveiled ‘Playstation Now’ a cloud gaming service that lets users play console quality games via a web connection- and without the need for an actual console.
Yahoo has updated its advertising formats, including a new range of mobile products and digital magazines for technology and food news, as the web portal continues to expand its mobile and content business.
Wolfram Research, the firm behind the Wolfram Alpha search engine, is expanding into the ‘Internet of Things’ with an attempt to collect all connected devices in the world into an online directory.
Brightcove is acquiring Unicorn Media, a leading provider of cloud video ad insertion technology, in a deal worth an estimated $49 million.
With Google Glass set to go on sale this year, a lesser-known player has been working on another type of augmented reality eyewear in the form of contact lenses.
In the midst of tough competition, online retailers must focus on two key objectives –maximising sales per customer and minimising churn. To achieve this, customer engagement marketing is essential to segment an audience and target them throughout different stages of the lifecycle. Steven Ledgerwood, UK managing director, emarsy, looks at how online retailers can use … [Read more…]
Following the launch of its Global Mobile Consumer Survey in December, the Mobile Entertainment Forum (MEF) have created this infographic looking specifically at the emergence of a new era of mobile – Mobile 3.0.
Hermès launched a new Facebook video campaign to promote its winter catalogue. This case study highlights how the luxury clothing retailer used an engaging story told through social media to boost sales.