Mobile ads ‘twice as effective as PCs’- BBC study
Advertising that runs on mobile devices is much more effective than that on PCs, particularly when it targets affluent users, according to new study.
Author: Editor
How much do musicians earn on iTunes, Spotify and YouTube? Biggest earners revealed
Musician Zoe Keating has revealed her iTunes, Spotify, YouTube and Pandora payouts for 2013- showing that downloads are still more valuable than streams for artists looking to make sales online.
Gmail adds simple ‘unsubcribe’ button for marketing emails
Google has integrated an unsubscribe option to Gmail, helping users opt out of marketing messages without having to search for obscure unsubscribe links in emails.
Guest comment: Why the internet won’t canniballise TV advertising
The internet once threatened to cannibalise TV advertising – it won’t. Andy O’Brien, Creative Director at Amaze finds out why.
RealPlayer aims to become ‘Dropbox for Videos’
Digital media firm RealPlayer has launched its cloud service globally, aimed at offering a ‘Dropbox-style’ experience for videos.
Facebook axes email service after low take up
Facebook is closing its @facebook.com messaging/email service, some four years after its launch back in 2010.
Mobile ad buyers ‘to double send this year’ (infographic)
Global mobile ad buyers are planning to double their spend on mobile this year, with 90% of agency trading desks using demand-side platforms to buy inventory, compared with 49% last year, according to a new survey.
‘Learning’ search engine recommends products to web users
SLI Systems has added a Learning Recommendations tool to its site search system, letting advertisers offer product suggestions based on onsite behavior.
Samsung Galaxy S5: Can ‘less gimmicks’ approach boost flagging sales?
Samsung has launched its flagship Galaxy S5 smartphone, with an iPhone 5S-like finger print sensor, water-resistance, faster camera and a range fitness-related features, as the world’s largest phone maker looks to boost its slowing growth.
“It’s worth more than $19bn”: Zuckerberg defends WhatsApp takeover deal (video)
Facebook founder Mark Zuckerberg has been defending the social network’s $19bn (£11.4bn) takeover of messaging service WhatsApp – insisting that the chat app is really worth more.