Microsoft’s advertising division has launched a new video ad network, with the aim on cutting down on wastage by combining first party data with Neilsen and Comscore’s data.
Nearly a quarter of companies (24%) in the consumer packaged goods sector claim that providing consistent customer experience is their top multi-channel concern, followed by the need to control consistency of their brand across all channels (23%), according to new research.
AOL has launched a one-stop digital ad platform letting marketers monitor and adjust campaigns across all ‘screens’ including TV, video, display and mobile.
Mother’s Day is estimated to be worth over £400 million to the gifts and greetings cards industry. As retailers gear-up for one of spring’s biggest gifting events, Rakuten Marketing outlines three retail trends from across its network that marketers should take into account.
Facebook has bought virtual reality firm Oculus VR for $2bn, as the social network continues its investment in future technologies.
A texting blunder has led to thousands of pounds being donated to both Unicef and the World Wildlife Fund (WWF), instead of Cancer Research as part of the ‘No Make Up Selfie’ craze.
HTC has unveiled the One (M8) smartphone, the follow up to its biggest selling model last year, as the Taiwanese firm looks to rival Samsung and Apple in the high-end smartphone market.
US chipmaker Intel has bought Basis Science for an undisclosed sum, as the wearable technology market grows at a rapid pace.
Three quarters (75%) of UK organisations are losing potential revenue due to poor contact data, and 94% believe they have poor data quality in their organisations, according to new research.
UK companies are struggling to deliver adequate customer service through the web, email, social media and web chat channels, with Twitter performance particularly patchy, according to new research.