Unilever’s Indonesian ice cream brand Paddle Pop created a new kids entertainment franchise based around its mascot. This case study looks at how the cross media marketing campaign boosted sales up to 43% in some territories.
During the lunar new year period, Chinese people send good wishes to friends and family. This case study looks at how PepsiCo, as part of a huge annual holiday campaign called “Bring Happiness Home,” gave the tradition a twist.
Google is offering advertisers the option of targeted app install ads on mobile search and YouTube, following similar moves by rivals Facebook, Yahoo and Twitter.
A hashtag campaign started by the New York City Police Department has backfired after being inundated with photos of police brutality submitted via Twitter.
Facebook’s ad business has continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter, at 20% and 41% respectively, according to new research looking into global social media ad trends.
Conversation around TV shows are larger and lasts longer on Tumblr than on any other social network, with shared visual content driving fans to engage with the site, according to new research.
Samsung’s Gear Fit smart band has proved more popular than expected, with the electronics giant having already sold its initial Gear Fit batch, according to news reports.
Spring has begun and it’s time to #GetLeggy as the sunny weather approaches. While trying to get those pins back into shape, regular exercisers will notice the increasing array of fitness gadgets on the market to aid their exercise routines. From tracking apps and monitoring bands to sweat resistant accessories and fitness watches, the relationship … [Read more…]
Despite rapid technological advances, many modern businesses still rely upon dated, inefficient and flawed communications methodologies which can undermine disaster recovery and, in the worst instances, lead to costly operational paralysis. Peter Tanner, CEO, Boomerang looks into how ‘threading technology’ can help open up transparent dialogue between employees and end users, and can significantly enhance … [Read more…]
One in 3 FMCG shoppers in India now adopt a multi-channel approach, going online first and then head to the stores to buy, according to new research.