Editor, Author at Netimperative

Facebook beats revenue estimates despite data scandals

April 25, 2019

Facebook beats forecasts on Q4 growth, but warns on ‘significant uncertaintly’

Facebook has exceeded revenue expectations and matched estimates for its daily active user growth.

Shifting patterns in digital ad spend: Shopping, responsive search and messenger ads soar

April 25, 2019

Formats like Shopping Ads, Responsive Search Ads, and Messenger Ads rose in popularity this quarter as advertisers looked for new ways to capture consumer attention, according to new research.

Is influencer marketing overestimated? Only 1 in 10 people buy based on social recommendations

April 25, 2019

Despite the recent hype surrounding Influencers, only 22% of retailers use influencers to engage customers and only 10% of consumers have bought a product based on an influencer recommendation, according to new research.

Diversity in the tech sector: 24% feel discriminated against

April 25, 2019

The technology sector is currently expanding 2.5 times faster than any other in the UK, but while it can attract a more diverse talent pool, many from minority groups feel stress and discrimination, according to a new report.

Anzu expands into programmatic advertising for consoles

April 25, 2019

Anzu.io, a blended in-game advertising platform, has appointed a new CEO, Itamar Benedy along with a new programmatic ad solution for games consoles.

Rise of ‘Anxiety Economy’ leading to new consume trends- report

April 25, 2019

A combination of climate change, financial insecurity, Brexit, escalating international tensions and lack of social interaction is creating an anxiety time bomb across the globe, according to new research.

Smartphone now accounts for half of all UK digital ad spend

April 24, 2019

UK advertisers spent £13.44bn on digital advertising in 2018, marking a 15% year-on-year increase, according to new research.

Top social commerce tips: How retailers embracing the power of social can better connect with consumers

April 23, 2019

We want to be treated like people, not as a demographic. The move towards personalisation has been a priority for brands in 2018. Social media has become a staple for marketing strategies this year, with many focusing on stories to be more direct with consumers. Rob Coyne, General Manager EMEA at Hootsuite, looks at the social … [Read more…]

Twitter comeback continues with stronger user growth

April 23, 2019

Twitter planning new subscription platform?

Twitter has posted positive earnings results on the back of its renewed focus on its data business, appealing to marketers.

Pinterest valued at $12.7 bn in IPO

April 18, 2019

Social scrapbooking site Pinterest has launched an initial public offering set the online scrapbook company’s valuation at $12.7bn.