Often called the world’s biggest ad festival, the annual Cannes Lions International Festival of Creativity has kicked off this week. This video offers highlights the seminars on the first day of Cannes Lions 2014, featuring clips of Sir Patrick Stewart with Twitter, Prasoon and Piyush Pandey, Marcel Desailly and Michael Lebowitz from Big Spaceship.
A quarter of all Britons will be watching the World Cup online through a device connected to the internet, according to new research.
Ad creatives have to be willing to get fired for an idea if they believe in it, according to director Spike Jonze, speaking at Cannes Lions this week.
Facebook has begun tracking users on sites outside of the social network using cookies, as the firm looks to boost its ad relevance.
While real-time bidding continues to attract headlines, 96% of advertisers bought their ads based on a guaranteed CPM, with buying at a fixed CPM remaining the mainstay of advertisers buying video in a programmatic fashion, according to new research.
The demise of the newspaper industry has been a topic of debate in the media these last few years and it was widely thought that the blame lies with the internet. But a new American study that analyses the price of attention paid to advertisements shows that in fact the internet is far from responsible.
Over a third (37%) of British consumers online are willing to take advantage of the growing phenomenon of the “sharing economy” in which people use specialist websites to rent out assets they own, according to a new study by Nielsen.
The Economist has launched a new multi-platform advertising package for brands called “First Impression” with this week’s issue, letting brands measure the impact of their campaigns across all Economist channels, including web, mobile web, tablet app, and mobile app for the duration of the campaign.
Creating native content for publishers, such as reviews and guides, can be much more effective in converting consumers than the traditional news category. Antoine Boulin at Purch (formerly Techmedia) looks how publishers can leverage the relationship between content and commerce and use this to create stronger commercial relationships with advertisers.
Ad technology firm Sizmek has added a Attribution Suite for cross-channel analytics, designed to help marketer gain a proper understanding of how their cross-channel tools drive conversations.