Editor, Author at Netimperative

Location Sciences partners with SITO Mobile to boost geo-targeting accuracy

April 30, 2019

Location Sciences has struck a new partnership with SITO Mobile to provide independent analysis and authentication of its location-targeted advertising data.

Late Easter bank holiday and warm weather boost UK supermarket performance

April 30, 2019

Following a slow start to the year, consumer spending in the grocery sector increased in April by +5.9% for the four weeks to 20th April, the highest level since the late Easter in 2014 and the summer heatwave of 2013, according to data released today by Nielsen.

Digital drives UK ad spend to record levels: VOD, social and search lead way

April 30, 2019

UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982.

Alphabet revenue disappoints as YouTube ad sales fall

April 30, 2019

Google’s parent company, Alphabet missed revenue forecasts as it was impacted by a fine from the European Commission for blocking rival online search advertisers.

Purina interactive posters in France ‘encourage dogs to pee on them’

April 29, 2019

Nestlé-owned pet product brand Purina has launched an interactive outdoor campaign in France that actually encourages dogs to pee on its latest billboards.

TabMo uses Blockchain to boost programmatic marketing transparency

April 29, 2019

TabMo is first mobile DSP to use Fenestra’s blockchain technology to boost the advertising platform’s transparency.

Amazon growth beats expectations, revamps 1-day Prime delivery

April 29, 2019

Amazon posted a record quarterly profit of $3.6bn, more than doubling from $1.6 billion in the year prior, while its ad revenue growth slowed to a still impressive 34%.

Battle of the translation assistants [INFOGRAPHIC]

April 26, 2019

How good are Google Assistant, Amazon’s Alexa and Apple’s Siri at translating some of the most popular phrases of all time? A new study takes a look…

GDPR one year on: IAB offers new privacy guidelines for advertisers

April 26, 2019

Trade body IAB has updated its technical specifications for a GDPR-related framework aimed at helping advertisers, brands and technology providers comply with the European Union’s privacy laws, introduced last year.

Digital video advertising ‘now an integral part of cross-screen campaign strategies’

April 26, 2019

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today published its latest ‘Attitudes to Digital Video Advertising’ Report which provides insight into the growth drivers and adoption of digital video advertising across Europe, the ways in which video is being traded on both the buy-side and sell-side, and future trends.