Tablets have shifted from a device that is ‘nice to have’ to ‘need to have’ with anew study indicating that tablets have become mainstream consumer devices with more than half of 16-44s now having access to them.
Is your website audience is real or from robot traffic? Latest research from the US shows a surge in bots for mobile websites that will have many brands anxious about whether they can trust their mobile analytics.
App inflation is the new normal for brands and app marketers, setting the stage for a competitive summer, cost for acquiring loyal users climbs again, according to new research.
Unilever, Coca-Cola, WPP and BBDO Worldwide have been named the most effective marketers in the world, according to Effie Worldwide.
The news that US advertisers can now buy ad impressions that are viewed solely by potential consumers – rather than robots – will provide basic guarantees that ad spend is not being wasted, says ad trade body ISBA.
Almost three in every 10 pounds spent on online display ads in 2013 were bought through ‘programmatic’ technologies, with a forecast that these types of ads will make up nearly half (47%) in 2014, according to new research.
Almost three-quarters (71.2%) of the online shares generated by World Cup ads have come from non-sponsors, according to new data.
Social customer service technology will become number one investment in 2014, as brands realise social networks are more than just a marketing tool, according to a new report.
Ian Horsham, Divisional Director, Promotions and Incentives, The Grass Roots Group looks at why brands are losing ground by failing to properly engage with customers, and how they can resolve this.
The 2014 World Cup has created a record-breaking 32 terabytes of data and surpassing the 2010 South African event in just 10 days, reveals Brazil’s leading telecom company Oi.