Car brand Lexus ran a six-week test to grab the attention of 25- to 34-year-old male users with a campaign for its F-series performance vehicles, using an ad campaign that spanned three platforms in partnership with Micrsooft.
Germany’s spectacular 7-1 semi final victory over Brazil last night broke many records, including some on social media- with many brands joining the conversation.
Can you tell the difference between a Custom Audience and an Audience Lookalike? For the uninitiated, Facebook ads can seem intimidating at first. This step-by-step guide from SurePayRoll shows how to set up your first ads on the social network, along with some tips to attract the right type of fans to your page.
Mind Candy, the team behind the popular Moshi Monsters kids social network, has launched a new content sharing app PopJam.
Most senior marketers expect digital to dominate their budgets within the next five years, but most fear they will not be prepared for the impact this will have on the industry and their roles, according to new research.
Mobile is rapidly changing consumer purchase behavior, with nearly half (46%) of UK consumers now use mobile devices as their primary tool for purchase decision making, while one in four use mobile devices as their exclusive shopping research tool, according to research.
Rightster has bought rival operator Base79 for £50m, as the online video network expands- with YouTube founder Chad Hurley joining the company as an investor on its advisory committee.
Last month, Unilever’s fabric conditioner brand Comfort launched a short film targeted at moms, taking a gritty and emotional look at the role of two mothers with very different sons. See why its out video viral of the week below…
Intel, Samsung and Dell are among the leading hardware companies to form a new Internet of Things consortium to create standards so that billions of devices can connect to each other.
More than half of media buyers believe that linking TV and VoD (Video on Demand) is essential if they are to significantly grow their video spend, according to new research.