UK bigger mobile addicts than US: Most Brits check smartphones before getting up
A staggering 70% of UK smartphone users check their device upon waking in the morning, compared with 65% in the US, according to new research.
Author: Editor
Total Film publisher partners Rubicon Project for programmatic ad drive
Future, the publisher behind titles such as Tech Radar, PC Gamer, and Total Film, is working twith Rubicon Project to launching a global ad exchange.
Digital universe invaded by ‘Internet of Things’ sensors (infographic)
The emergence of wireless technologies, smart products and software-defined businesses are playing a central role in catapulting the volume of the world’s data. Due, in part, to this Internet of Things, the digital universe is doubling in size every two years and will multiply 10-fold between 2013 and 2020 – from 4.4 trillion gigabytes to … [Read more…]
Right to reply: Mobile apps – Business Enabler or Security Disaster?
While mobile apps clearly provide a chance to transform business processes, Karen Conneely, Group Commercial Manager, Real Asset Management, outlines the importance of looking beyond the core features and assessing security components of any mobile app before making the move.
Apple ‘may not sell personal health data to advertisers’
As the industry waits to see if Apple will launch a much-anticipated iWatch this September, a new licence agreement suggests the firm is tightening its privacy rules- meaning advertisers will not have access to user’s personal health data to serve them ads.
Google tests home delivery drones with ‘Project Wing’
Google is exploring the potential for self-flying aircraft, as the internet giant looks to rival Amazon in the future home delivery technology.
Snapchat valued at $10bn after funding boost
Snapchat is now worth a huge $10bn after a fresh round of funding, as the self-destructing photo app continues to thrive despite making virtually no money.
Robot brain ‘learns from the internet’
Artificial intelligence took another step forward this week, with the unveileing of a robot brain that learns to deal with new problems by accessing the cloud.
Search case study: AdWords helps improve order rate at butchers by 50%
Scottish butcher’s Macbeths revamped its keyword strategy last summer and saw a large jump in our sales and ROI, increasing order rate by 50% in one year. This case study looks at how a local business can use paid search to beef up both sales and customer numbers.
Search case study: Photobox gets better search ROI with Bing Ads
In May 2013, Photobox worked with Bing ads to boost the online digital photo service’s online presence. This case study looks at how the firm achieved 25% lower costs than expected- boosting efficiency and winning customers as a result.