Editor, Author at Netimperative

Ad blocking rates at three-year low (but revenue lost continues to increase)

May 10, 2019

Publishers are losing more than £18.4m in revenue, despite drop in ad blocking rates, according to new data.

Influencer marketing trends: Higher spend, deeper engagement and stronger ROI

May 10, 2019

Influencer marketing spending is on the rise with the average campaign spend nearly 3 times higher than in 2017, according to new research.

Top retailers failing to capitalise on growing social media influence’

May 10, 2019

Almost a fifth of leading UK e-retailers are missing out on potential sales due to a lack of connection with their customers’ extended social circles, according to new research.

Email fail: Zavvi accidentally rewards hundreds with Champions League final tickets

May 9, 2019

Online retailer Zavvi has received hundreds of complaints from contestants who were mistakenly told they had won VIP tickets to European football’s biggest final.

Less than half of small businesses proactively manage their online reputation

May 8, 2019

More than half of small businesses (53%) respond publicly to negative online reviews, but only 40% encourage happy customers to leave positive reviews, according to new data.

How much should SMEs spend on branding?

May 8, 2019

What should SMEs spend on building their brand? A new report gets insights from those that succeed to help assess how much time and money should go into standing out from the crowd.

Guest comment: Is Google about to block cookies like Apple?

May 8, 2019

Google as the consumer champion once again? You better believe it, says Ken Leren, Founder, Marketing Town.

Forget spell check: Microsoft Word uses AI to improve writing style

May 8, 2019

Microsoft is taking on rival Grammarly with a new feature in its Word software, using AI to suggest writing improvements beyond simple grammar and spelling corrections.

Mozilla launches EU Elections Toolkit

May 7, 2019

Mozilla has launched a Firefox EU Elections toolkit to help promote online transparency.

High street missing a trick with alternative to paper reciepts

May 7, 2019

Just 50% of high street retailers are offering alternatives to printed, paper receipts according to new research.