Rise of emotion analytics? Adknowledge to measure people’s feelings for video campaigns
Digital ad firm Adknowledge has partnered with Realeyes, an emotion analytics platform that measures how people feel and react when they watch video content.
Author: Editor
Ex-ITV online boss to join RadiumOne
Programmatic advertising firm RadiumOne has hired Toby Swire, formerly Online & Mobile Manager at ITV, as Regional Sales Manager to run their regional sales operation in the UK.
Twitter becomes online shop with ‘buy it now’ button
Twitter has expanded into ecommerce a new ‘buy’ option that will appear alongside a brand’s tweet.
Sites protest net neutrality threat with internet ‘Go Slow Day’
A number of leading websites, including Mozilla, Reddit, KickStarter, FourSquare, Vimeo, and Meetup will become slow to use this Wednesday (10th September) in protest over the US governments net neutrality proposal that could see the formation of a two-tiered internet- giving priority to higher paying customers.
Microsoft ditches own content for MSN relaunch
Microsoft has relaunched its flagship portal MSN, and will now rely entirely on third parties for content, with a new look designed to appeal to a growing mobile audience.
Will a bigger screen boost iPhone’s flagging market share?
Ahead of the new iPhone 6 launch today, new research suggests that a larger screen size could boost Apple’s market share.
Retail tops customer satisfaction index- but overall decline across country
Retail (non-food) delivers the highest levels of customer satisfaction in the UK but experiences second year of declining customer satisfaction.
New domain .London open to all
From 9th September 2014, Dot London domain names will again be available for registration, available on a first come, first served basis.
Guest comment: What does the new iPhone launch mean for payments?
In advance of the touted iPhone launch today Marco Veremis, CEO and Founder of Upstream looks into the strategy behind Apple’s move towards creating their own payments platform, and the difficulties this model may have in transferring to the emerging markets.
Google boosts text space in search ads with ‘Callouts’
Google has given marketers an additional 25 characters in paid search ads for customised promotional information, as the internet giant looks to boost the appeal of Adwords.