Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. But how do you create the right content to attract the right audience? Bob Dearsley, Chief Executive … [Read more…]
Facebook has stepped up its battle against spammers who promise to deliver “likes” to its members, and warned users on using such scams.
The latest August IMRG MetaPack Delivery Index confirms that UK retailers are on course to dispatch a record 900 million orders or 930 million parcels in 2014 with 120 million orders in December alone.
Yahoo is reportedly close to investing $10bn in popular photo sharing app Snapchat, as the embattled internet giant continues its focus on mobile services to compete with the likes of Google and Facebook.
Google could be developing a chat app to rival Facebook’s WhatsApp, targeting developing markets.
Lexus is one of the first brands to use Oculus Rift virtual reality technology to promote its new NX car model.
Marketers are failing to link consumer insights to their automated ad platforms, meaning they could be wasting budgets on inferior data, according to new research.
After the strong backlash Facebook received for its “emotional contagion” study published in June this year, the social networking giant announced changes to its research framework last week.
British beer brand Hobgoblin is running a live online gameshow to be streamed on Halloween, putting a mischievous twist on a familiar format with Wheel of Misfortune.
Notonthehighstreet.com hired Maxymiser to boost its visibility on the web by going beyond SEO to optimise the entire customer experience when interacting with the brand online. This case looks at how the gift retail site managed to boost conversions by up to 8.7% through a data-led approach to marketing.