Most flight safety videos can be tedious affairs, but this new video from Air New Zealand transports us to Middle Earth, with a host of stars from the new Hobbit movies adding new meaning to ‘elf and safety’.
As brands’ target audiences move towards smartphones and tablets, Andy Mitchell, European MD of BrightRoll, explains why every digital marketer needs to be thinking about mobile programmatic ads.
Mobile devices are shifting fromk and influencing medium to a conversion medium, accounting for 38.6% of display ad conversions during Q3 2014, according to new research.
Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times, but the type of website where the ad appears can make a big difference according to new research.
As more people flock to urban areas, there will be a growing trend for technology driven ‘mega cities’ across the globe, presenting a huge opportunity for brands, according to a new report.
Google has launched its latest Consumer Barometer planning tool, letting marketers monitor consumer media and shopping habits across 46 countries.
Microsoft is phasing out the Nokia brand for its mobile products, instead calling its smartphones Microsoft Lumia.
Rakuten has launched a new online marketplace in the UK as the Japanese ecommerce giant phases out its existing Play.com brand.
Just as many have positive (60%) views of advertising as they do negative (59%), but most use advertising to make purchasing decisions, according to new research.
Google’s dominance of the online video ad sector is under threat, with new research showing that the number of videos directly upload to Facebook could soon surpass videos linked from YouTube.