Halloween has become big business in the US, and getting to the top of Google searches for popular costumes is hugely important. New data shows how Disney is the trick or treater’s brand of choice for 2014.
Google has launched a new app designed to help users sort their emails more efficiently.
Most website traffic comes from click-throughs from organic search results traffic, ahead of paid social and search methods, according to new research.
NSPCC has revamped its website in collaboration with Amaze as the children’s charity looks to highlight its work against child abuse.
Real-time ad trading platform Rubicon Project has received the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).
Some of ad land’s most decorated copywriters have spoken out in criticism of the state of British copywriting in 2014 in a new documentary, squaring the blame with the diminished value the industry now places on the craft.
Microsoft is planning to launch its own smartwatch device in the ‘next few weeks’, according to Forbes.
Twitter has launched a new mobile development kit, Fabric, letting developers create cross-platform apps for iOS and Android.
After securing 1 million users within a month (with 3 million waiting to join) Ello has secured multi-million dollar backing on its promise to provide an ad-free privacy friendly alternative to Facebook.
There’s a generational shift in patient behaviour as going online for self-diagnosis becomes a mainstream behaviour, bringing with it a shift in pharmaceutical digital marketing.