Video viral of the week: Asos lets viewers change colours of YouTube video
Asos’ latest marketing campaign for its autumn/winter collection generated nearly half a million views in a week. See why its our video viral of the week below…
Author: Editor
Image search breakthrough: Google bots learn to describe entire scenes
Searches for images will soon get a lot smarter, with Google unveiling new technology that can understand entire scenes with a high level of accuracy.
Street smarts: How ‘10 hours walking in NYC’ became the most talked-about viral of the year
Just what is it like to be a woman walking the streets of New York City alone? This controversial video from non-profit organisation Hollaback! filmed the real-life reactions of men as a woman walks around the city. This case study looks at how the video put street harassment in the spotlight, getting a huge 37 … [Read more…]
Unilever secures display ad deal with BBC Good Food
Unilever has struck a deal with BBC Good Food to run display ads on the site for Flora, Stork and Knorr brands.
Guest comment: What‘s behind the renewed confidence in performance marketing among travel brands?
Just what is spurring the recent growth in affiliate marketing among travel companies? Enrique Fernández of AffiliRed looks at 6 key drivers, including new techniques like white labelling and intelligent chat software and how they are changing the way travel companies are marketing themselves.
Unilever runs first ever global corporate video ad with CSR drive
Unilever has produced its first-ever corporate-branding TV campaign, putting its fight against child hunger in the spotlight, supported by a social media campaign #ClearAPlate.
Snapchat launches payment tool ‘Snapcash’
Snapchat has launched a new feature that lets users send money to other clients of the self-destructing messaging app.
Spotify partners Uber for personalised cab radio
Spotify has struck a deal with crowd-sourced taxi app Uber to play passengers personal music selection during their cab rides.
Online video effectiveness: Which formats and frequency work best?
As brands increasingly go ‘online first’ to premier their latest commercials, just how effective is video advertising? A new study uncovers the formats and frequency that can get the best results to win consumers.
Reuters ditches reader comments in articles
News agency Reuters will no longer allow comments on its stories, instead moving all discussions to social media and online forums in a bid to avoid potentially offensive material appearing on their articles.