2014 hasn’t disappointed on the IT failure front. Software catastrophes, hardware meltdowns and system malfunctions have left executives red faced, customers hacked off and shareholders fuming. No organization is safe from IT disasters, which can have serious effects, causing disruption, reputational damage and diminished customer and investor confidence.
From Google Drones, Amazon Wands and Apple Pay, the worlds of ecommerce and high street retail are becoming ever-more entwined. With more shoppers going mobile, using click and collect and ‘showrooming’, digital is offering more buying choice than ever before. This was the year that Alibaba floated on the US stock exchange and social networks … [Read more…]
More and more advertisers believe that taking ownership of their digital advertising is the way forward, according to new research.
Lewis’ “Monty the Penguin” is the most compelling Christmas ad by a high street retailer, according to a study by Realeyes which measured people’s facial reactions as they watched ads.
Online advertising is now a $122 billion global industry and, in the coming years, is predicted to surge past TV to become the number one advertising channel. While the industry is flourishing, traffic fraud continues to be one of the biggest challenges for marketers. Tod Sacerdoti, CEO and founder, BrightRoll, offers 6 tips to fight … [Read more…]
Online retail sales were up 37% month-on-month in November, according to the IMRG Capgemini e-Retail Sales Index.
More people are shopping online on Christmas day, with Boxing Day forecast to rival Black Friday for sales, according to a new report.
The New Year is looming, and so are new industry rules and changes. Theodore Hettich from price comparison provider Become Europe discusses how these developments will alter the online landscape for brands and retailers.
Three quarters of parents agree that there should be more emphasis on teaching school-age children about digital marketing, ecommerce and affiliate marketing, according to new research.
Two thirds (66%) of the top online retailers failed to send customers any Christmas offers in the month running up Black Friday, according to new research.