Editor, Author at Netimperative

GDPR ‘has boosted ads and lowered costs’- report

May 28, 2019

With the one year anniversary since GDPR’s implementation, ads have increased and costs have decreased, according to new research.

Best ad campaigns of the year: Nike, NYT and Libresse top D&AD awards

May 24, 2019

This year’s D&AD Festival celebrated the world’s best in craft, creativity and culture, awarding its highest accolade, the Black Pencil, to three ad campaigns: Nike, The New York Times and Libresse.

Global retail trends: Third fear going out of business within 36 months

May 24, 2019

One third of organisations fear going out of business within next 36 months without reinvention of business model, according to new research.

Codemasters partners Bidstack for in-game advertising for new Grid title

May 24, 2019

Codemasters is working with native in-game advertising platform Bidstack to serve ads on its latest racing game Grid.

Guest comment: Watch out, the robots are coming

May 23, 2019

Will AI take over the creative industry? Simon Wright, Managing Director of Greenwich Design and Co-founder of The Chemistry Works argues that machine learning could actually give us more time for experimentation and creativity in our work.

VR film helping people with dementia wins new D&AD award

May 23, 2019

The Wayback, a series of VR films created for elderly people with Dementia, featuring positive moments from the past to trigger memories and spark precious conversations with carers and loved ones, has won a prize in a new category at the D&AD awards.

Third of large UK firms still non-compliant for GDPR personal information requests

May 23, 2019

A year after the GDPR came into effect, a new study suggests many large UK businesses are struggling to process requests from customers who want to access the personal information stored about them.

Women’s World Cup marketing trends: Men and women take equal share in global audience

May 23, 2019

With the FIFA Women’s World Cup kicking off on 7th June in France, a new global survey of over 110k consumers reveals that the audience for the event is relatively balanced, with 47% being female.

Sportwear brand Champion boosts conversions with BounceX partnership

May 23, 2019

Sportswear brand Champion is working with marketing technology firm BounceX to boost online sales conversions.

Cognism integrates App marketplace with Salesforce

May 23, 2019

Cognism has launched Cognism for Salesforce on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in new ways.