Snapchat valued at $10bn after funding boost
Snapchat has raised another $486m in funding, with 23 investors joined the offering, according to new SEC filings made recently.
Author: Editor
BMW runs NFC campaign in magazine ads
London-based start-up Tamoco has teamed up with BMW placing small chips inside a magazine allowing it to track and analyse readers’ responses using its cloud-based software platform.
Guest comment: Affiliate marketing’s legacy: where do we go from here?
As we move into another year, what is the true legacy of affiliate marketing? Mark Kuhillow, founder at R.O.EYE argues that the biggest challenge is sales attribution… and why brands, media owners and agencies need to get smarter with tracking technology.
Halfords debuts #31FitterDays social media campaign
This January Halfords are launching #31FitterDays on Facebook, encouraging people to get more active.
Cyber-crime in 2015 – ‘this time it’s personal’
Criminals are to move away from mass attacks to highly-targeted ‘campaigns’ based on personal data, ushering in a new era of hacking in 2015, according to new research.
Sony premieres ‘The Interview’ online after hacking controversy
Sony Pictures has expanded distribution of its controversial comedy film The Interview to include more theatres and video-on-demand platforms, after hackers threatened to attack cinemas screening the film.
Gmail slowly returns in China after ‘block’
Access to Google’s email service Gmail is slowly getting back to normal after a reported block on the email service, according to reports.
Facebook sorry for causing ‘Review of the Year’ grief
Facebook has apologised after its ‘Review of the Year’ feature inadvertently brought up painful memories for some users.
Top smartphone apps and operating systems of 2014
As 2015 gets under way, Nielsen looks at some of the top trends in digital including the latest top U.S. smartphone apps and operating systems.
Apple allows 14 day returns on iTunes downloads
Apple’s iTunes will now offer a refund for 14 days after purchase, bringing the company in line with European regulations and offering the prospect of de facto “trial periods” on the app store for the first time.