Google have introduced an attractive refresh to the look and feel of Google maps. New fonts are a lot clearer making for improved readability. Google say they are looking for a “subtle and balanced” feel. Items such as roads and buildings are more simply drawn, with road and location names standing out. Colours of man-made … [Read more…]
With less than two weeks to go until the 2016 Olympics in Rio, new research reveals the huge amount of Olympic content people will share and why this is good news for marketers. The study, from Radium One, suggest that Samsung, Omega and Panasonic the most reliant Olympic partners on “Dark Social” sharing. The data … [Read more…]
Pokémon Go, the hugely popular augmented reality game has finally launched in the UK. But how can brands capitalise on the latest mobile craze?
In a pilot scheme run in May and June this year Coca-Cola teamed up with Norwegian publisher VG, utilising VG’s app to offer a free drink to consumers as they walked through the foyer of selected cinemas, the offer being triggered by beacons. Data collected by the beacon was stored anonymously on ad platform Unacast, … [Read more…]
Facebook has launched a new Pages Messaging feature that lets companies connect with customers via its messenger service. Pages Messaging will, for example, let firms respond to a complaint on its Wall by messaging the customer privately. A comment shows a note that the company responded privately so that other Page visitors know that the … [Read more…]
Uber could be running losses of several million dollars each quarter as the taxi app invests heavily in growth, according to a news report. Blog Gawker published a story on Wednesday claiming that claimed to “prove Uber is a money loser.” Quoting leaked financial documents from the company. They show operating losses of more than … [Read more…]
Apple is moving into the automotive industry by designing an electric car, according to reports.
The TV business is being turned upside down, in particular by the use of data in programmatic TV. Lewis Sherlock, Senior Director at Adap.tv examines whether the ‘old’ ways of doing business in TV are still relevant, and why metrics must expand beyond age and gender demographics.
It is always better to keep old customers happy rather than win new ones? Richard Foster, Chief Commercial Officer, Intelligent Optimisation calls for a climate change in digital advertising –urging marketers to drive growth by focusing on new customer acquisition, rather than continuously retargeting existing prospects.
Microsoft is planning on launching a new browser to co-incide with its Windows 10 operating system, due to go live later this year.