Most Brits shun shopping with brands that fail to use imagery
Over half of British consumers claim an image is more likely to grab their attention than a headline, according to new research.
Author: Editor
The rise of voice remotes: 143m homes to speak to their machines by 2022
By 2022, 143 million homes are set to use voice remote technology globally, up from from 21.3 million today, according to new research.
Top 10 reasons for using social media [INFOGRAPHIC]
Internet users are now almost as likely to visit social platforms to keep in touch with friends as they are to stay informed on current news or events, according to new research.
Two thirds of Brits say ads are more intrusive than three years ago
Three quarters of UK consumers say they see more ads than three years ago, and they find them more intrusive (66%) and irritating (33%), according to new research.
Top 10 CES trends: Scooter robots, Netflix pranks and Alexa goes AR
From empathetic robots to sleep headwear, this year’s Consumer Electronics Show (CES) in Las Vegas gave us a glimpse into future tech. We look at 10 of the biggest trends to help marketers plan their 2018 strategies.
Email trends for 2018: A stable touchpoint for consumers [INFOGRAPHIC]
How do consumers’ treat their email accounts and what can brands do to become trusted mainstays of their inbox? The latest edition of the Consumer email tracker 2017 report from the DMA highlights how 99% of consumers check their personal email every day, checking their inboxes around 20 times a day.
Butter brand debuts Super Bowl “farm challenges”
Minnesota-based Land O’Lakes, a farmer-owned cooperative best known for its butter brand, has launched a new campaign to tie in with the upcoming Super Bowl.
New beer app guides people to perfect pints
The Campaign for Real Ale (CAMRA) has developed a new app which lets users search for their closest pint from any smartphone while reviewing the pub and sharing their activity.
Six tech trends for manufacturing, utilities and services for 2018
Graeme Wright, CTO for Manufacturing, Utilities, and Services at Fujitsu UK, shares his six trends for manufacturing, utilities and services in 2018.
Facebook to overhaul news feed with less videos and brand messages
Facebook is planing to update its news feed to ensure that posts from friends are given higer priority than messages from brands or posts featuring third party videos.