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Author: Editor

eBay to start selling via Mashable “mobile shoppable images”

February 5, 2018

Mashable is teaming up with eBay to offer shoppable editorial across the UK and US, optimised for mobile.

Ads, Content, E-commerce, Mobile eBay, images, iPad, marketing, UK

Alphabet profits lower than expectations amid rising costs

February 5, 2018

Google’s parent company Alphabet reported mixed fourth quarter financial results on Thursday along with news that it’s elected a new board chairman.

Ads, Content, Search, Video advertising, Apple, apps, content, Google

Amazon posts record profits after holiday season boom

February 5, 2018

Amazon saw sales jump by nearly a third last year, helped by growth in its Prime delivery service.

E-commerce Amazon, global, Microsoft, retail, technology

Winter Olympics 2018: Live streaming and ad spend set to soar

February 2, 2018

According to an analysis conducted by Kantar Media, national TV ad spending in the 2014 Winter Olympics reached a record of $977 million, easily beating the previous high of $831 million set in 2006, while the 539 total hours aired by NBCU across its broadcast and cable networks also set a record and represented an … [Read more…]

Content advertising, brands, content, games, global

The reach of Esports among 16-24 males

February 2, 2018

Fans of esports tournaments are more likely to be young and male, but this is a demographic which marketers have found increasingly difficult to engage, accordingto new research.

Mobile, News China, global, UK, USA

eBay ditches Paypal as preferred provider after 15 years

February 2, 2018

PayPal shares have plunged after eBay split with the payment provider in favour of Adyen, ending a 15-year relationship.

E-commerce eBay

UK Culture Secretary mocked for launching own app

February 2, 2018

The new Culture Secretary has prompted mockery by launching a social media app named after himself.

Mobile, Regulation Apple, media, Privacy, security, technology

Google Flights now predicts airline delays

February 2, 2018

Google is adding new features to Google Flights that will help to predict flight delays sometimes even before airlines report the information.

Search Google, Search

AI helps pick right flowers for Valentines day

February 2, 2018

Floral provider, 1-800-Flowers.com is using tech and other innovations to make it easier than ever to win hearts on Valentine’s Day, including AI-powered gift concierge and voice shopping.

E-commerce Android, Facebook, Google

Is Your Facebook campaign optimisation hurting your results? Here is how to fix it.

February 1, 2018

Facebook and online marketing tools are constantly updating and sometimes making it more complicated for retailers to make the most of the social media and tracking of the customers online and offline purchases. Declan Kennedy, CEO at StitcherAds provides solutions to help retailers in the UK to track the conversions of in-store purchases based on … [Read more…]

Ads, Social Amazon, Christmas, CRM, email, Facebook
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