Video advertising delivered over the internet to TV screen will be worth €825m by 2020, with the UK generating the largest revenue and Italy is set for the fastest growth amongst European ‘Big 5’ countries, according to new research.
Demand for remote and flexible working has risen dramatically over the last few years. Nick Nonini, Managing Director EMEA at Verint Systems, looks at how businesses are empowering their workforce to meet the demands of the always on customer.
On-pack promotion drives loyalty even in the digital age according consumer research into the UK’s shopping habits.
The average percentage of households connected to the internet grew to 48.6% from 44.9%, marking an 8.3% improvement worldwide, according to new research.
Senior marketers in large organisations are setting unrealistic expectations for their company’s ability to execute on digital strategies, according to new research.
People are creating their own “personal prime times” as their media habits evolve, and advertisers need to find these points of highly concentrated engagement throughout the day, according to new research.
The Paris region’s governing body has launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience.
Seventeen ecommerce companies featured in the 4th annual Sunday Times SME Export Track 100 league table, which ranks Britain’s small and medium-sized (SME) private companies with the fastest-growing international sales.
Consumers actually do not respond to personalised marketing collateral, as previously thought, unless the communication contains tailored promotions, according to new research.
Google has launched two mobile commerce tools as well as a study designed to improve the way businesses interact with customers on mobile.