Apple buys ‘Netflix for magazines’ platform Texture
Apple has bought Texture, a digital magazine subscription service that gives users unlimited access to their favourite titles for a monthly fee for an undisclosed amount.
Author: Editor
Marketers admit 26% of their budget will be wasted in 2018
Marketers estimate they will waste 26% of their marketing budget in 2018 on the wrong channels or strategies, according to a new global report that cross-examines four key modern marketer profiles.
McVitie’s launches ‘Sweeter Together’ campaign on Facebook
McVitie’s has launched a £9.7m Masterbrand campaign ‘Sweeter Together’ in the UK, running across Facebook and terrestrial TV.
The true impact Disney and 21st Century Fox merger [INFOGRAPHIC]
Disney’s acquisition of 21st Century Fox means that the House of Mouse now controls a huge amount of our most beloved films and television series. This infographic from ABC Finance looks at the implications for the massive media merger, including streaming.
Laundry app Zipjet debuts London voucher campaign with StreetPR
On-demand laundry and dry-cleaning start-up Zipjet has deployed StreetPR brand ambassadors to hand out flyers in key transport hubs across London promoting an offer of £10 off a first order.
IAB UK turns 21: Trade body gets brand and website revamp
IAB UK has launched a refreshed brand identity as well as a new website featuring a range of functions designed to improve access to key information, making it easier for users to find what they want, more quickly.
Robot copywriters? Reuters creates AI tool that can write sentences and pitch stories
News agency Reuters has launched Lynx Insight, an AI-powered tool designed to help its journalists create stories, in a move that could also have implications for content marketing.
Third of customers trust tech firms with their bank accounts
Just under a third of UK adults (30%) would be happy to sign over access to their financial data to trusted tech companies such as Apple, Google or third-party apps using such platforms, a study has revealed.
86% of UK shoppers will swap personal information for improved online customer experiences
Across the board, UK shoppers are coming to accept that personal information is worth swapping for improved shopping experiences, with 86% agreeing they would volunteer personal data for improved privacy, faster shipping and greater discounts and deals.
Dropbox and Salesforce team up for productivity tools
CRM platform Salesforce has formed a partnership with cloud storage firm Dropbox, aimed at helping both sets of customers get more out of the joint use of their products.