Brits turning to tech for a good night’s sleep
Over half (51%) of the UK population has used technology-based sleep-aids to help get the perfect sleep – what’s more, almost 1 in 3 (31%) said they use them every night, according to new research.
Author: Editor
Consumers losing trust in local businesses due to online errors
Consumers are losing trust in local businesses because of errors and inconsistencies online, according to new research.
The Amazon problem: Make adversity the mother of invention
Steve Borges, co-founder of Biglight, looks at how brands are responding to the growth of Amazon and what retailers should be doing to combat.
Top 10 Chinese brands: Tencent leads as brands grow 23% in a year
Brands are pursuing the ‘Chinese Dream’, growing total brand value by a record 23% to $683.9 billion in the WPP 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking.
World Cup marketing trends: WhatsApp and Facebook Messenger key to tapping global audience
Nearly half (47%) of the world online population will be will be tuning into the FIFA World Cup either online or on TV this summer, with Facebook and WhatsApp the best platforms for brands to reach them, according to new research.
Adobe Advertising Cloud Creative goes programmatic
Adobe has launched ‘Adobe Advertising Cloud Creative’ – a new tool designed to help the relationship between brands and their creative agencies and teams.
“No evidence” that advertisers are shifting budgets away from digital (despite Facebook scandal)
Despite a growing distrust of major internet firms, there is no evidence that advertisers are shifting budgets away from online advertising, with share the global advertising expenditure continuing to rise rapidly, according to new research.
Two million Spotify users blocking ads with unauthorised apps
Ahead of its IPO next month, Spotify has revealed that around two million users had been accessing the streaming-music service for free using unauthorized apps that block ads.
What Google searches reveal about Millennials at work
‘Millennials’ are shaking up the workplace according to our online searches, but US and UK youngsters think very differently, according to new research.
Vivaldi browser partners DuckDuckGo search to ‘take your privacy back’
Vivaldi has become the first browser to enable DuckDuckGo as the default search engine in its Private Windows.