Editor, Author at Netimperative

UK vs Germany: Which provides the best online delivery experience?

June 11, 2019

Some 27% of UK retailers and 53% of German retailers fail to provide the customer with any communication during the delivery period, according to new research.

London ‘top tech hub for overseas expansion’

June 10, 2019

London is the top destination for international tech companies looking to expand or setup an operation outside of their own country, according to new research.

Sustainable fashion: New opportunities for online retailers

June 10, 2019

Over half of consumers in the UK and US want the fashion industry to become more sustainable, calling for reduced packaging and fair pay for workers among their top demands.

The Love Island effect: Influencer ROI ‘is more theatre than reality’

June 10, 2019

The role of influencers in popular culture, like Love island or the royal family, is not as living up to the marketing hype, according to new research.

Yahoo streams new Football Show 24/7 for World Cup

June 7, 2019

Yahoo Sport UK will bring football fans closer to the 24 teams taking place in the Women’s World Cup this summer over seven rounds with a weekly video series presented by sports journalist and broadcaster Lynsey Hipgrave.

SpotX appoints first Chief Scientist role amid expansion

June 7, 2019

Video advertising platform SpotX has appointed Dr. Neal Richter as its first Chief Scientist who will head up SpotX’s new Salt Lake City, Utah office.

Guest comment: Is the UK really ready for any Brexit resolution?

June 7, 2019

UK businesses are crying out for a resolution to the Brexit limbo. But ParcelHero’s Head of Consumer Research, David Jinks MILT, warns they should be careful what they wish for… Its latest study reveals most companies go bust immediately after, rather than during, a downturn.

Budweiser supports England Lionesses in World Cup ad campaign

June 7, 2019

Ahead of the England Women’s Team’s World Cup campaign, official partner Budweiser has brought together some of the country’s most inspiring female talent to recreate Queen Elizabeth I’s legendary “Heart and Stomach of a King” speech, calling on fans to support the Lionesses.

European digital advertising sees fastest growth since 2011- IAB

June 7, 2019

European digital advertising grew 13.9% in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend.

D&AD winner: ALS Association gives people back their voice with tech

June 7, 2019

BWM Dentsu and its PR arm, Haystac launched Project Revoice with the ALS Association in the US and MND Australia.