Snapchat is running a new augmented reality ad to promote 20th century Fox’ latest subversive superhero film Deadpool 2, featuring a new ‘Shoppable AR’ attachment letting people buy tickets within the app.
IRM’s Megan Goodwin pulls together the latest Snapchat user statistics to show the channel’s growing marketing potential and discusses how brands can maximise their impact.
The development of new technologies has resulted in multiple channels and devices for consumers to interact with, giving marketers access to more data than ever before. With the imminent implementation of the general data protection regulation (GDPR), marketing departments will have to significantly change how they collect, store and process any data. Here, Nigel Crockford, … [Read more…]
Over the last year social media has taken a battering with fake news, data scandals and brand safety concerns causing many to question social platforms.
60% of Chinese consumers intend to shop more via cross-border ecommerce despite concern by 80% of overseas retailers that their online sales capabilities aren’t adequate to succeed in the country, new research reveals.
70% of consumers want more flexibility in fulfilment, yet just 4% of retailers offer changes to delivery after an order has been placed, according to new research.
With the Royal Wedding just days away, Hitwise, the UK’s leading online behavioural insights provider, has investigated the most popular questions and searches the UK has ahead of the royal weekend.
Despite the explosion of new customer data points, its odd that marketers often feel no wiser as to where to invest their budget, due to the stream of new formats and changing behaviour. Ignasi Prat, CMO at Tappx looks at how to use programmatic technology to understanding the channels available and mix them together for … [Read more…]
While offering free Wifi in-store can offer additional conversion opportunities to retailers, failing to deliver a friction-free service could, in fact, result in poor customer experience and lost sales opportunities, according to new research.
UK viewers will switch off from viewing the World Cup as soon as their team is knocked out, according to new research.