European digital advertising market has doubled in size in 5 years
The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012, according to new data.
Author: Editor
AgeChecked teams up with Blockchain platform for age verification
AgeChecked, a solution provider for online retailers of age-restricted goods and services, has partnered up with Blockpass, a blockchain-based identity application, to offer users age verification certificates that enable them to prove their age when interacting or accessing services online.
Days before GDPR, consumers reveal what they really dislike people doing without permission
With the headlines full of stories about how unprepared marketers are for GDPR, new research from Databoxer gets to the crux of what British consumers hate people doing without getting permission first — whether it’s brands or even friends, family and strangers.
Football giants team up with Unibet to teach customers how to bet on the World Cup
Unibet has unveiled a new content series to encourage customers to make more informed bets on the upcoming the World Cup.
Four relationship tips to create a marketing match made in heaven
With the Royal Wedding now over, Mark Melling, Head of RYOT Studio at Oath takes a look at the secrets to finding your own perfect royal match when it comes to brands.
‘Bring your own device’ linked with cybersecurity risk for six in 10 UK SMEs
With a week until GDPR hits, there is a correlation between ‘bring your own device’ (BYOD) schemes and increased cybersecurity risk in small businesses, according to new research.
Online news trend: Quality journalism is winning the war on attention
There is a growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment, according to new research.
Global ecommerce trends: “Mobile-First” consumer mindset grows
On-the-Go omnishoppers generate the highest ‘Lifetime Sales Value’ simultaneously fueling in-app sales and higher conversion rates on shopping apps vs. mobile, according to new research.
Zara opens first ‘digital store’ in London
Zara has unveiled a pioneering new digital store concept at Westfield Stratford city.
TripAdvisor boosts local info accuracy with Yext partnership
TripAdvisor is partnering with digital knowledge management platform Yext to ensure the accuracy of information – such as hours, locations, menus, and many other attributes – on the site.