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Author: Editor

Data scandal: Trust in Facebook drops by half

June 5, 2018

Facebook users’ faith in the social media site has fallen dramatically in the last twelve months with more than half (52%) of Brits saying they now trust the company less than this time last year, according to research by Virtual Private Network (VPN) comparison service Top10VPN.com.

Ads, Regulation, Social brands, content, Facebook, Google, local

Overconfidence on productivity ‘hampering marketing firms’ performance’

June 5, 2018

The vast majority of media and marketing bosses rate their skills highly relative to their peers, but they invest little time in making their businesses run better, according to new research.

Ads Europe, France, Germany, marketing, media

3 ways organisations can counter Brexit with productivity

June 4, 2018

Improving productivity is being touted as something we can do to counter the effects of Brexit. But how do CEOs have an effect on productivity? Philip Rooke, CEO, has some ideas: ingenuity, empowerment and investment.

E-commerce, Regulation Germany, local, marketing, media, UK

Marketers May be Overestimating Ability to Execute and Deliver Results from Their Investments

June 4, 2018

There is a growing importance of MarTech-related skills for marketing teams across the U.S. and UK, but many marketing departments are struggling to reap the full potential of their investment and deliver expected ROI.

Ads advertising, global, marketing, technology, UK

Nine top employee perks: Staff rank more holidays over pay rise

June 4, 2018

Over a quarter of UK employees value additional holiday and flexible working time over perks such as employee discounts and company cars and even a pay rise, according to new research.

News, Regulation Travel, UK

HubSpot and Taboola turn on content discovery for 40,000 brands

June 4, 2018

Discovery platform Taboola has announced a partnership with HubSpot, a CRM, marketing, sales and customer service platform. Partners of Taboola and HubSpot will now be able to seamlessly start content marketing campaigns with Taboola through the HubSpot platform.

Ads, Search advertising, brands, content, CRM, images

Five qualities that make a brand ‘truly great’

June 4, 2018

How a brand behaves, rather than what it makes or says, is what makes them great, according to new research.

Ads agencies, Amazon, Apple, Australia, brands

Sports tourism to benefit brands that keep their eyes on the ball this summer

June 1, 2018

From balls to bikes, advertisers have a lucrative opportunity to engage with travellers during this year’s summer of sport – kicked off by the World Cup this month.

Uncategorized brands, demographics, Europe, France, games

Mary Meeker’s Internet trends: The 2018 ‘privacy paradox’

June 1, 2018

There’s a “privacy paradox” surrounding data collection for profit, where data needs to be used to enrich people’s experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.

Ads, Content, E-commerce, Mobile, Regulation, Search, Social, Video, Viral advertising, Amazon, China, global, Google

Google Digital Audio Ads go live: Spotify, TuneIn and Soundcloud open to DoubleClick network

June 1, 2018

Google has begun the global roll out of Digital Audio Ads on DoubleClick Bid Manager, letting advertisers send radio-style programmatic ads to Google Play Music, Spotify, SoundCloud, TuneIn and soon Pandora.

Ads, Content, Mobile, Video advertising, brands, digital marketing, Europe, global
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