Editor, Author at Netimperative

Hootsuite ‘Boost’ helps organisations extend reach of organic social content

June 18, 2018

Hootsuite has launched Boost a new feature allowing customers to easily identify and promote top performing Facebook content to reach new audiences.

Programmatic VR: OATH kicks off Cannes with ‘extended reality’ ad experiences

June 18, 2018

As the Cannes Lions Festival gets under way, Oath is using the ad creativity festival to showcase its new extended reality (XR) ad experiences.

Apple to punish apps that misuse address book data

June 18, 2018

Apple is punishing apps that misues people’s address book data by quietly rolling out a new set of rules for developers last week, adding restrictions for apps that vacuum up the address books of iPhone users.

eBay Advertising debuts self-serve ad product for local services

June 18, 2018

eBay Advertising has soft-launched ‘eBay Local Services Ads’, a brand new product designed to help local service organisations reach new customers and grow their businesses.

Stress Shopping: Fifth of UK consumers find shopping a stressful experience… even online

June 18, 2018

Just under a fifth of UK consumers (18%) find that going shopping makes them feel stressed, while more than 1 in 10 experience high stress levels while buying online.

Targeting by temperature: Brands to cash in on ‘slumber shopping’ this summer

June 15, 2018

Brands are set to benefit from a surge in ‘slumber shopping’ – or shopping when we should be sleeping – as the weather gets warmer this summer.

Travel People launches CMS for smalls firms with ad tech built-in

June 15, 2018

Lastminute’s media business arm Travel People has today its own Content Management System (CMS), ContentHUB.

71% of UK consumers ‘are happiest online when shopping’

June 15, 2018

Consumers are not only their happiest, but most engaged, focused and open minded when making purchases online, according to new research.

STEM graduates: science jobs expected to grow twice as fast as other occupations

June 14, 2018

Jobs in science, tech, engineering and maths (STEM) are expected to grow at double the rate of other occupations, creating 142,000 jobs between now and 2023, according to new research.

Voice technology: Business use to triple over next year

June 14, 2018

The vast majority (85%) of businesses will use voice technology – such as Amazon’s Alexa or Microsoft’s Cortana voice-activated assistants – to communicate with customers within the next year according to research.