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Author: Editor

Consumers remind brands that ‘simplicity’ is the most important part of a digital experience

June 27, 2018

When it comes to digital experiences, consumers value easy-to-use brand websites more than anything else, according to new research.

Ads, Content, E-commerce brands, global, marketing, media, technology

Pinterest Pincodes: Furniture store Neptune uses QR-style codes

June 26, 2018

Furniture brand Neptune is among the first advertisers in the UK to pioneer the first commercial use of Pinterest’s new Pincodes through a print and digital campaign in partnership with lifestyle publication Livingetc, combining advertorial, product placement and social.

Ads, E-commerce, Social brands, content, marketing, media, Search

Who’s wining the World Cup on social media?

June 26, 2018

Throughout the 2018 World Cup, social media marketing platform Socialbakers will be sharing data on which players and teams are winning the ‘social media World Cup’ – who is garnering the most interactions on social media, and why?

Social Germany, marketing, media

Cannes Lions 2018: Video highlights from all five days

June 26, 2018

The 2018 Cannes Lions Festival of Creativity was bigger than ever before, celebrating the best of the creative ad industry. If you weren’t lucky enough to be there, we’ve complied a handy review along with video highlights from all five days.

Ads, Content, E-commerce, Mobile, News, Social, Video, Viral Apple, Samsung, video, YouTube

The social winners of Cannes Lions 2018

June 26, 2018

With Cannes Lions ending for another year, Crimson Hexagon took a look back to see which brands and agencies generated the most buzz.

Ads, Content, Social agencies, brands, Facebook, Twitter

Cannes Lions 2018 review: A sober but stronger festival

June 26, 2018

The creative ad industry once again gathered at the French Riveria for the biggest annual convention and awards. The theme was ‘Digital Transformation’ but corporate accountability was a hot topic amid the unfolding digital data and privacy scandals that rocked the world this year. In case you weren’t lucky enough to attend the beaches, yachts … [Read more…]

Ads, Content, News advertising, agencies, Apple, Australia, digital data

Cannes Film Winner: Tide spoofs Old Spice to take top award

June 25, 2018

A Super Bowl ad for washing powder brand Tide that spoofed other commercials won this year’s Film award at Cannes Lions 2018.

Ads, Content, News, Social, Video, Viral content, global, media

Cannes Lions PR Award: LADBible ‘Trash Isles’ highlights plastic pollution

June 25, 2018

LADBible and Plastic Oceans Foundation created a smart campaign to highlight plastic pollution in the North Pacific ocean with “Trash Isles”, winning this year’s Design and PR Cannes Lions award in the process.

Ads, Content, News, Social, Video, Viral content, Europe, France, global, media

Innovation Lions Winner: Google Assistant bridges digital divide in Colombia with ‘My Line’

June 25, 2018

MyLine, a project by MullenLowe SSP3 in Bogota that gave people in remote areas access to online services using a landline, has won the Innovation Lions Grand Prix at Cannes.

Mobile, Search Google, government, local, Search, smartphones

Cannes Media Planning Winner: Tesco wins for ‘Food Love Stories’

June 25, 2018

The Cannes Lions award for media planning went to supermarket Tesco this year, for a wide-ranging ‘Food Love Stories’ campaign.

Uncategorized Facebook, Google, media, video
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